Stephan Branch: A Global Leader Transforming Businesses Through Cultural Intelligence

For Stephan Branch, the world has always been his classroom. Having lived on five continents and worked in over 50 countries, he has spent a lifetime immersed in different cultures, building businesses, and developing a unique understanding of what makes global leadership truly effective. As the founder and CEO of World Trade Resource (WTR), Branch has dedicated his career to helping organizati .....

World Trade Resource Founder Is on a Mission to Unlock Global Business Potential Through Cultural Intelligence

As businesses seek new opportunities in today's interconnected world, globalization presents both immense potential and significant challenges. With this, the importance of cultural intelligence, which many refer to as CQ, cannot be overstated. Understanding the nuances of cultural differences is not merely a soft skill or a 'nice-to-have.' It's a core competency that drives success, influences .....

Cultural Competency Optimizes Business Performance

Dr. Stephan M. Branch is a globally renowned business leader of multibillion-dollar publicly traded companies and has lived on five continents and worked in over 50 countries including the UK. He is multilingual and is the author of a new book entitled, “Cultural Intelligence in the 21ST Century: Driving Inclusion, Revenue, and ESG.” He is the visionary founder of World Trade Resource (WTR) .....

World Trade Resource Driving Business Growth with Cultural Competencies

World Trade Resource offers intercultural and leadership development solutions to help leaders grow beyond their current level and inspire workforces to be better than they were.

One of the ways that we’ve been able to build a large portfolio of clients, including the Fortune 500, is because we recognize that leaders need to develop specific cultural competencies to drive optimum busi .....

World Trade Resource - February/March Communiqué

“In February, let gratitude be the compass that guides us towards greater abundance and contentment.” Oprah Winfrey


In much of the Western world, February is primarily known for the unofficial celebration of love that is Valentine's Day. However February is a month of various other festivals and events all around Planet Earth. February in Greece .....

The Global Pandemic: a Catalyst for Cultural and DEI Awareness in Organizations

by Chris Richardson

As we reached the end of 2021, the year was dominated by the global COVID-19 pandemic. Countries around the world were forced to re-introduce sweeping social restrictions for the first time in living memory. Such nationwide measures were duplicated within organizations in every corner of Planet Earth. Suddenly, office staff from such disparate locations as H .....

Enabling Global Team Cohesion in a Time of Pandemic

by Chris Richardson

Since early 2020, the entire world has been confronted by the COVID-19 pandemic. Businesses in every corner of Planet Earth have had to adjust their operational methods. The primary change for most global enterprises has been the advent of remote working for the majority - rather than the minority - of company employees. This phenomenon has known no cultural .....

The Post-Pandemic Business World: Practices and Disparities

by Chris Richardson

The COVID-19 pandemic brought with it an explosive growth in remote working around the world, from Beijing to Buenos Aires. Global business practice has had to change with the times. Yet rather than being temporary phenomena, the transformations that the epidemic brought with it would appear to be more permanent than could have ever been imagined. Since the .....

Brexit in a Time of Globalization and Pandemic

by Chris Richardson

The start of 2021 heralded the departure of the United Kingdom (UK) from the European Union (EU), after half a century of membership. It was a process that was watched by the entire world, and one that even became defined by its own noun: Brexit. Of course, the UK is only one nation among the one hundred and ninety-five countries of today’s world. However .....

Digital Nomads: a Future Consequence of the Pandemic Era

by Chris Richardson

In the early months of the year, most articles and editorials regarding COVID-19 - whether they were written in New Delhi or New York - were working on the premise that the pandemic would essentially be vanquished by the end of 2020. During the summer months, observers pointed to China's apparently successful handling of the epidemic and assumed a similar ou .....

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